RUBBERMAID HOPES TO GET CHANNEL-SPECIFIC

WOOSTER, Ohio -- Following a realignment of its marketing forces, Rubbermaid here is reaching out to retailers, trying to develop channel-specific -- and more effective -- merchandising strategies.For supermarkets, the manufacturer is eyeing cross-merchandising opportunities in the increasingly prominent fresh areas of the store.That means more Servin' Saver containers at the deli and more bread keepers

WOOSTER, Ohio -- Following a realignment of its marketing forces, Rubbermaid here is reaching out to retailers, trying to develop channel-specific -- and more effective -- merchandising strategies.

For supermarkets, the manufacturer is eyeing cross-merchandising opportunities in the increasingly prominent fresh areas of the store.

That means more Servin' Saver containers at the deli and more bread keepers at the bakery, said Jim Miller, director of marketing communications and

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