RUBBERMAID HOPES TO GET CHANNEL-SPECIFIC

WOOSTER, Ohio -- Following a realignment of its marketing forces, Rubbermaid here is reaching out to retailers, trying to develop channel-specific -- and more effective -- merchandising strategies.For supermarkets, the manufacturer is eyeing cross-merchandising opportunities in the increasingly prominent fresh areas of the store.That means more Servin' Saver containers at the deli and more bread keepers

WOOSTER, Ohio -- Following a realignment of its marketing forces, Rubbermaid here is reaching out to retailers, trying to develop channel-specific -- and more effective -- merchandising strategies.

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