RUSSO'S SPREADS SANDWICH SALES BUILT ON GOURMET BASE

CHESTERLAND, Ohio -- Russo's Stop-N-Shop here will try to boost sandwich sales in two of its stores by capitalizing on a successful deli program initiated in its culinary-focused store.andwich menu developed at the chain's Chagrin Falls store, which opened last year. Of Russo's four stores, two have sufficient lunch business to benefit from the more aggressive program, she said.Through in-store merchandising

CHESTERLAND, Ohio -- Russo's Stop-N-Shop here will try to boost sandwich sales in two of its stores by capitalizing on a successful deli program initiated in its culinary-focused store.

andwich menu developed at the chain's Chagrin Falls store, which opened last year. Of Russo's four stores, two have sufficient lunch business to benefit from the more aggressive program, she said.

Through in-store merchandising and through marketing the program by leaflets at nearby businesses,

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TAGS: Center Store