THE RX FACTOR

For many supermarket executives, adding a pharmacy is a lot like taking a prescription. They know it works, even if they don't fully understand exactly why or how.It seems to be a universally accepted axiom that offering prescription drugs leads to increased sales in other product categories, but which products receive the most benefit and which strategies best leverage the pharmacy remain matters

For many supermarket executives, adding a pharmacy is a lot like taking a prescription. They know it works, even if they don't fully understand exactly why or how.

Register to view the full article