A SAFE BET

CAMBRIDGE, Mass. -- Child safety awareness has come a long way from the days when little yellow "Baby On Board" signs were being stuck onto the back windows of cars all over America.The market for items related to keeping baby safe, comfortable and properly fed has broadened considerably, and can offer supermarket operators profitable opportunities as part of their baby aisle merchandising, said Robert

CAMBRIDGE, Mass. -- Child safety awareness has come a long way from the days when little yellow "Baby On Board" signs were being stuck onto the back windows of cars all over America.

The market for items related to keeping baby safe, comfortable and properly fed has broadened considerably, and can offer supermarket operators profitable opportunities as part of their baby aisle merchandising, said Robert Gardner, vice president of sales for Safety 1st, a manufacturer of infant safety,

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