SAFEWAY ACTS TO UNIFY MOST PRIVATE LABELS

OAKLAND, Calif. -- Safeway here is consolidating several of its house brands under the Safeway label, while retaining the Safeway Select name for its upscale premium private-label offerings.Safeway's family of brands includes Townhouse canned goods and dry grocery products, Edwards coffee, Bel Air frozen foods, Captain's Choice frozen fish, White Magic soaps and detergents, Busy Baker cookies and

OAKLAND, Calif. -- Safeway here is consolidating several of its house brands under the Safeway label, while retaining the Safeway Select name for its upscale premium private-label offerings.

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