SAFEWAY BEGINS SAFETY PUSH TO KIDS THROUGH PHARMACY

PLEASANTON, Calif. -- Through its pharmacy, Safeway here is promoting health and safety with a community service program for kids called "To Do Kids Crew," which involves various media and printed materials backed by a cast of characters hosted by the retailer's manager of marketing and promotions, pharmacist Linda Bernstein.The program, created by Bernstein, consists of a Web site, printed in-store

PLEASANTON, Calif. -- Through its pharmacy, Safeway here is promoting health and safety with a community service program for kids called "To Do Kids Crew," which involves various media and printed materials backed by a cast of characters hosted by the retailer's manager of marketing and promotions, pharmacist Linda Bernstein.

The program, created by Bernstein, consists of a Web site, printed in-store materials, contests and PBS television spots. It is being offered through the 1,664-u

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