SAFEWAY BRANDS GET 'INCREDIBLE' BOOST

PLEASANTON, Calif. -- On-pack movie tie-ins are nothing new for national Center Store brands. Yet Safeway is shining the silver-screen spotlight on its private label.The chain is promoting about 10 private-label products with a ground-breaking consumer sweepstakes tied to "The Incredibles," a Disney-Pixar animated adventure to be released in movie theaters on Nov. 5. Participating products include

PLEASANTON, Calif. -- On-pack movie tie-ins are nothing new for national Center Store brands. Yet Safeway is shining the silver-screen spotlight on its private label.

The chain is promoting about 10 private-label products with a ground-breaking consumer sweepstakes tied to "The Incredibles," a Disney-Pixar animated adventure to be released in movie theaters on Nov. 5. Participating products include Lucerne half-gallon ice cream, Safeway Select Verdi frozen pizza, Safeway Select 2-lite

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