DENVER -- In a test program, the Safeway division here is using automated teller machine receipts to promote video sales and rentals. The test started in April with a rental promotion geared around the title "Babe," and will run through the end of the year, said Pete Severens, president at ATM Couponing, Dunwoody, Ga.
Executives at the Safeway division could not be reached for comment.
The coupons are printed on the back of ATM receipts from in-store machines. For example, o