SAFEWAY: CONSUMERS BEGINNING TO TRADE DOWN

PLEASANTON, Calif. -- Safeway here said it anticipates making changes in its product mix -- including offering items it has never sold before -- to reflect shifts in consumer buying habits, as shoppers start switching to less expensive items.According to Steve Burd, chairman, president and chief executive officer, Safeway can continue to grow sales not only by taking market share from competitors

PLEASANTON, Calif. -- Safeway here said it anticipates making changes in its product mix -- including offering items it has never sold before -- to reflect shifts in consumer buying habits, as shoppers start switching to less expensive items.

According to Steve Burd, chairman, president and chief executive officer, Safeway can continue to grow sales not only by taking market share from competitors but also by diversifying assortments, he told industry analysts in a conference call. "Y

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