PLEASANTON, Calif. -- Safeway here will go back to school this fall in a partnership with Buena Vista Home Entertainment, Burbank, Calif., built around a "Schoolhouse Rock!" theme.
The back-to-school promotion ties the re-release of "Schoolhouse Rock!: Special 30th Anniversary Edition DVD" to a number of major grocery companies and gift cards across all Safeway banners. The program started July 14 and runs through Sept. 14, according to company statements.