PLEASANTON, Calif. - Safeway, through its Blackhawk Network subsidiary, is expanding rapidly in prepaid gift cards in its own stores, as well as other chains across the country.
Blackhawk was established by Safeway in 2001 as a prepaid card and payment network, said Teri Llach, Blackhawk's group vice president. Both companies are based here, although in different facilities.
Each year, the company has expanded the business while testing different merchandising approaches. The