SAFEWAY GETS FRESH

Safeway got a little fresher in 2005, as the company extended its "lifestyle" store-format conversion plan to nearly a fourth of its store base.After debuting the changes in a handful of stores in 2004, the company rolled it out much more aggressively in 2005 and backed each remodel with a marketing package traditionally used for new-store openings. Consumers responded, illustrating what some see

Safeway got a little fresher in 2005, as the company extended its "lifestyle" store-format conversion plan to nearly a fourth of its store base.

After debuting the changes in a handful of stores in 2004, the company rolled it out much more aggressively in 2005 and backed each remodel with a marketing package traditionally used for new-store openings. Consumers responded, illustrating what some see as the future path for supermarkets: fresh-focused stores with plenty of natural offerin

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TAGS: Walmart