DENVER -- Driven by competition from pet-care category killers in its operating area, Safeway's Denver division has doubled the size of its pet-accessories department to 18 feet.
That move, coupled with a remerchandising effort undertaken with W.N. Klein & Son, a local rack jobber, has resulted in pet-care sales increases of 73%, according to Dan Lindau, W.N. Klein's president.
The larger pet-care sets, which the 115-unit Denver division began rolling out to stores this su