SAFEWAY GROOMS PET-CARE DEPARTMENT

DENVER -- Driven by competition from pet-care category killers in its operating area, Safeway's Denver division has doubled the size of its pet-accessories department to 18 feet.That move, coupled with a remerchandising effort undertaken with W.N. Klein & Son, a local rack jobber, has resulted in pet-care sales increases of 73%, according to Dan Lindau, W.N. Klein's president.The larger pet-care sets,

DENVER -- Driven by competition from pet-care category killers in its operating area, Safeway's Denver division has doubled the size of its pet-accessories department to 18 feet.

That move, coupled with a remerchandising effort undertaken with W.N. Klein & Son, a local rack jobber, has resulted in pet-care sales increases of 73%, according to Dan Lindau, W.N. Klein's president.

The larger pet-care sets, which the 115-unit Denver division began rolling out to stores this su

Register to view the full article

Already a member? .