SAFEWAY LOOKS TO GROW TOP LINE

NEW YORK -- Safeway is looking to grow sales before profits to let investors know it will remain a viable long-term player, Steve Burd, chairman, president and chief executive officer of the Pleasanton, Calif.-based chain, told an investors conference here last week.Given the choice between pursuing a capital project with a higher return and lower sales or one with higher sales and a lower return,

NEW YORK -- Safeway is looking to grow sales before profits to let investors know it will remain a viable long-term player, Steve Burd, chairman, president and chief executive officer of the Pleasanton, Calif.-based chain, told an investors conference here last week.

Given the choice between pursuing a capital project with a higher return and lower sales or one with higher sales and a lower return, Burd said he would go with the latter project "because we need to grow topline sales to

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