SAFEWAY, LUCKY UNITS HOLD STRAWBERRY, REDI-WIP EVENT

RICHMOND, Va. -- A timely summertime cross promotion between strawberries and whipped cream hit selected stores operated by Safeway, Pleasanton, Calif., and Lucky Stores, a subsidiary of American Stores Co., Salt Lake City.Affinity Marketing, based here, developed the month-long program that tied together fresh strawberries and whipped-cream products. According to officials of the firm, more than

RICHMOND, Va. -- A timely summertime cross promotion between strawberries and whipped cream hit selected stores operated by Safeway, Pleasanton, Calif., and Lucky Stores, a subsidiary of American Stores Co., Salt Lake City.

Affinity Marketing, based here, developed the month-long program that tied together fresh strawberries and whipped-cream products. According to officials of the firm, more than one million coupons were distributed during the promotion.

During the month of M

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