SAFEWAY PUTS ON THE DOG IN PET STORE FOOD FIGHT

OAKLAND, Calif. -- In the dog-eat-dog world of premium pet foods, Safeway here is using its Safeway Select private label to take a bite out of the pet superstore market share.In some markets, Safeway is using its weekly circulars to tout its Safeway Select lines of pet foods as an attractively priced alternative to expensive pet store exclusive brands. Safeway began rolling out the Safeway Select

OAKLAND, Calif. -- In the dog-eat-dog world of premium pet foods, Safeway here is using its Safeway Select private label to take a bite out of the pet superstore market share.

In some markets, Safeway is using its weekly circulars to tout its Safeway Select lines of pet foods as an attractively priced alternative to expensive pet store exclusive brands. Safeway began rolling out the Safeway Select line of pet foods two years ago as an upscale alternative to its mainstream Trophy brand

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