SAFEWAY ROLLS OUT HEALTH ICONS

PLEASANTON, Calif. - Healthful foods can make for a healthy bottom line.That's what Safeway here discovered with a health- and wellness-themed promotion it recently ended. The retailer wouldn't provide specifics, but said Living Well, Feeling Great produced redemption rates as high as other manufacturer-supported promotions in traditional categories, like chips and soda."That was very encouraging

PLEASANTON, Calif. - Healthful foods can make for a healthy bottom line.

That's what Safeway here discovered with a health- and wellness-themed promotion it recently ended. The retailer wouldn't provide specifics, but said Living Well, Feeling Great produced redemption rates as high as other manufacturer-supported promotions in traditional categories, like chips and soda.

"That was very encouraging to us, because while this is an important issue to people, it doesn't alwa

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