SAFEWAY SAYS 4TH QUARTER COMPS MAY FALL SHORT

PLEASANTON, Calif. -- Safeway here said last week its fourth-quarter comparable sales are likely to fall slightly below the company's earlier guidance, primarily because implementation of a key breakaway sales initiative is running a few months behind schedule.Steve Burd, chairman, president and chief executive officer, said identical store sales will probably increase by 3-3.5%, with same-store sales,

PLEASANTON, Calif. -- Safeway here said last week its fourth-quarter comparable sales are likely to fall slightly below the company's earlier guidance, primarily because implementation of a key breakaway sales initiative is running a few months behind schedule.

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