SAFEWAY SET TO BULK UP NEW HEALTHY PRIVATE LABEL

PLEASANTON, Calif. -- Safeway here plans to expand Healthy Advantage, its new private-label line.The line, a sub-brand of the chain's Select brand, currently includes ice cream, frozen waffles, hot cereal cups and dry cereals, according to Debra Lambert, company spokeswoman. It is being marketed in attractive, green packaging that also carries the Select logo.Lambert declined to elaborate on expansion

PLEASANTON, Calif. -- Safeway here plans to expand Healthy Advantage, its new private-label line.

The line, a sub-brand of the chain's Select brand, currently includes ice cream, frozen waffles, hot cereal cups and dry cereals, according to Debra Lambert, company spokeswoman. It is being marketed in attractive, green packaging that also carries the Select logo.

Lambert declined to elaborate on expansion plans, saying only, "We are proud of the line and believe it is a ste

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