SAFEWAY TIES COKE IN WITH 'CAT IN HAT'

PLEASANTON, Calif. -- Safeway began a nationwide cross promotion involving Universal's "The Cat in the Hat" video release and Coca-Cola last week.In an ad that ran in nearly all of the retailer's U.S. circulars, Safeway offered three free 2-liter bottles of Coca-Cola products with the purchase of the DVD or VHS version of the movie, which was priced at $19.99. The promotion started on the title's

PLEASANTON, Calif. -- Safeway began a nationwide cross promotion involving Universal's "The Cat in the Hat" video release and Coca-Cola last week.

In an ad that ran in nearly all of the retailer's U.S. circulars, Safeway offered three free 2-liter bottles of Coca-Cola products with the purchase of the DVD or VHS version of the movie, which was priced at $19.99. The promotion started on the title's release date of March 16, and runs through the end of the month, according to sources. S

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