SAFEWAY UK LINKS ESLS TO PRICING OPTIMIZER

LONDON -- Safeway UK here has committed to becoming one of the first chains to use electronic shelf labels to empower a price optimization system.ESLs, which are plastic pricing modules attached to the shelf edge that can be controlled from a back-office PC, enable retailers to make the pricing changes suggested by price optimization software without incurring the labor costs typically required to

LONDON -- Safeway UK here has committed to becoming one of the first chains to use electronic shelf labels to empower a price optimization system.

ESLs, which are plastic pricing modules attached to the shelf edge that can be controlled from a back-office PC, enable retailers to make the pricing changes suggested by price optimization software without incurring the labor costs typically required to make manual price changes.

The two systems' natural synergy prompted the retail

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