SAFEWAY UK TESTS HOME SHOPPING VIA HANDHELD UNIT

HAYES, England -- In an effort to expand its telephone- and fax-based home-shopping business, Safeway here has launched a one-store home-shopping test that allows customers to submit grocery orders from their homes via a personal handheld unit and a direct modem connection.If the test is a success, Safeway may roll out the program to other stores in England later this year, according to Jeremy Wyman,

HAYES, England -- In an effort to expand its telephone- and fax-based home-shopping business, Safeway here has launched a one-store home-shopping test that allows customers to submit grocery orders from their homes via a personal handheld unit and a direct modem connection.

If the test is a success, Safeway may roll out the program to other stores in England later this year, according to Jeremy Wyman, business solutions manager at Safeway.

On Feb. 1, approximately 200 members

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