SAFEWAY WINE DEPARTMENTS COLLAR 'CALIFORNIA GROWN' LABEL

PLEASANTON, Calif. -- Safeway here is one of the first retailers attempting to steer consumers toward wine varietals grown in the state by displaying "California Grown" signs on select vintages.Bottles of Gallo/Frei Brothers Redwood Creek Merlot and Cabernet and Meridian Santa Barbara Chardonnay wines in all Safeway stores throughout California have been outfitted with new point-of-sale materials

PLEASANTON, Calif. -- Safeway here is one of the first retailers attempting to steer consumers toward wine varietals grown in the state by displaying "California Grown" signs on select vintages.

Bottles of Gallo/Frei Brothers Redwood Creek Merlot and Cabernet and Meridian Santa Barbara Chardonnay wines in all Safeway stores throughout California have been outfitted with new point-of-sale materials that fit over the neck of the bottle, i.e. "bottleneckers." The tags are the product of

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