SAFEWAY'S PARTNERS PLEASED WITH GIFT-CARD TEST

PLEASANTON, Calif. -- Retail partners of Safeway here that are offering gift-certificate cards through the company's supermarkets said they are encouraged by results from the holidays.Safeway in October began merchandising gift cards from Nordstrom, Pier1 Imports, Wherehouse Music, Borders, Blockbuster and K-B Toys in most of its 1,500 stores in the United States.The program was put together by a

PLEASANTON, Calif. -- Retail partners of Safeway here that are offering gift-certificate cards through the company's supermarkets said they are encouraged by results from the holidays.

Safeway in October began merchandising gift cards from Nordstrom, Pier1 Imports, Wherehouse Music, Borders, Blockbuster and K-B Toys in most of its 1,500 stores in the United States.

The program was put together by a new Safeway division called Safeway Marketing Services that arranges partnershi

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