SAFEWAY'S PREMIUM FROZEN ENTREES DEBUT

OAKLAND, Calif. -- Safeway here has rolled out advertising and in-store merchandising to promote a line of frozen entrees introduced under its upscale Select label.The new offering consists of 10 premium entrees plus an array of hors d'oeuvres, according to Debra Lambert, Safeway's corporate public affairs director. Packages bear the Safeway Select Premium Quality trademark and a banner that says

OAKLAND, Calif. -- Safeway here has rolled out advertising and in-store merchandising to promote a line of frozen entrees introduced under its upscale Select label.

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