SAINSBURY AGREES TO ALTER COLA LABEL

LONDON (FNS) -- J. Sainsbury here has agreed to modify the label design of its store-brand cola cans to head off a legal battle with Coca-Cola Co. over trade dress similarities.The dispute put a spotlight on trade dress issues for brand marketers and retailers at a time when brand owners were pressuring the government to tighten restrictions on look-alike products.The U.K. food retailer sparked a

LONDON (FNS) -- J. Sainsbury here has agreed to modify the label design of its store-brand cola cans to head off a legal battle with Coca-Cola Co. over trade dress similarities.

The dispute put a spotlight on trade dress issues for brand marketers and retailers at a time when brand owners were pressuring the government to tighten restrictions on look-alike products.

The U.K. food retailer sparked a cola war in Britain when it relaunched its Sainsbury's

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