SAINSBURY'S LAUNCHES FAIRTRADE COFFEE LINE

LONDON -- Sainsbury's here has become one of the first major retailers to offer a private-label version of Fairtrade-certified coffee.Fairtrade coffee -- known as Fair Trade in the United States -- is made from beans purchased from growers that have been guaranteed a stable price, according to the Fairtrade Foundation, also here. Sainsbury's began selling Fairtrade products in 1994 and now offers

LONDON -- Sainsbury's here has become one of the first major retailers to offer a private-label version of Fairtrade-certified coffee.

Fairtrade coffee -- known as Fair Trade in the United States -- is made from beans purchased from growers that have been guaranteed a stable price, according to the Fairtrade Foundation, also here. Sainsbury's began selling Fairtrade products in 1994 and now offers biscuits, honey, chocolate, tea and sugar in addition to the coffee in its 383 stores, s

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