SAINSBURY'S LAUNCHES FAIRTRADE COFFEE LINE

LONDON -- Sainsbury's here has become one of the first major retailers to offer a private-label version of Fairtrade-certified coffee.Fairtrade coffee -- known as Fair Trade in the United States -- is made from beans purchased from growers that have been guaranteed a stable price, according to the Fairtrade Foundation, also here. Sainsbury's began selling Fairtrade products in 1994 and now offers

LONDON -- Sainsbury's here has become one of the first major retailers to offer a private-label version of Fairtrade-certified coffee.

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