SAINSBURY'S PROVIDING LOYALTY DATA TO SUPPLIERS

LONDON -- Sainsbury's here has begun offering its suppliers free access to loyalty card data and analysis to provide greater insight into customer requirements.Working in collaboration with Lawson Software and research organization TNS, Sainsbury's said it will use data from its "Nectar" loyalty card program to provide suppliers in-depth analysis of customer purchasing trends.The project, launched

LONDON -- Sainsbury's here has begun offering its suppliers free access to loyalty card data and analysis to provide greater insight into customer requirements.

Working in collaboration with Lawson Software and research organization TNS, Sainsbury's said it will use data from its "Nectar" loyalty card program to provide suppliers in-depth analysis of customer purchasing trends.

The project, launched in December, follows a successful pilot last year when Sainsbury's, parent of

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