SALES GROWTH STRATEGY SET BY CERTIFIED OF CALIFORNIA

LOS ANGELES -- Certified Grocers of California here expects to increase sales by more than $1 billion over the next four years through a series of marketing and technology initiatives.Al Plamann, president and chief executive officer, said at the annual meeting that the moves will create a "virtual chain" among the wholesale cooperative's independent members."Integrated retail chains have a built-in

LOS ANGELES -- Certified Grocers of California here expects to increase sales by more than $1 billion over the next four years through a series of marketing and technology initiatives.

Al Plamann, president and chief executive officer, said at the annual meeting that the moves will create a "virtual chain" among the wholesale cooperative's independent members.

"Integrated retail chains have a built-in advantage over our organization because they can manage product flow through

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