SALES, MARKETING ROLES EXPECTED TO BLEND

CHICAGO -- The dividing line between sales and marketing will blur and eventually disappear, said a top executive with Kraft General Foods."Marketing has moved from mass to something more targeted. It has moved through local, regional, zip code and will move to one- on-one, largely with and through the supermarket," said Mark Harran, senior vice president of sales, customer development and marketing

CHICAGO -- The dividing line between sales and marketing will blur and eventually disappear, said a top executive with Kraft General Foods.

"Marketing has moved from mass to something more targeted. It has moved through local, regional, zip code and will move to one- on-one, largely with and through the supermarket," said Mark Harran, senior vice president of sales, customer development and marketing services. He spoke at a category management conference here hosted by International B

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