SALES A' RINGING

Wedding cakes can be a profitable niche for supermarket bakeries. Yet operators sometimes fight the perception that supermarket cakes are inferior to those sold at corner bakeries, retailers and industry observers told SN.A big part of the problem is that these programs often exist in obscurity -- even regular customers may not realize their neighborhood store can whip up an elaborate multi-tiered

Wedding cakes can be a profitable niche for supermarket bakeries. Yet operators sometimes fight the perception that supermarket cakes are inferior to those sold at corner bakeries, retailers and industry observers told SN.

A big part of the problem is that these programs often exist in obscurity -- even regular customers may not realize their neighborhood store can whip up an elaborate multi-tiered cake for their special day. And so, with the wedding season quickly approaching, offici

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