SALES STRESSED AS KEY TO FUTURE IN GAMES

CHICAGO -- Video retailers are missing out on a lucrative business opportunity by not selling more games, said Rick Karpel, executive vice president of the Video Software Dealers Association, Encino, Calif. The game rental market is estimated at more than $1 billion, said Karpel at VSDA's Videogame and New Technology Conference here recently. But "video retailers have barely scratched the surface

CHICAGO -- Video retailers are missing out on a lucrative business opportunity by not selling more games, said Rick Karpel, executive vice president of the Video Software Dealers Association, Encino, Calif. The game rental market is estimated at more than $1 billion, said Karpel at VSDA's Videogame and New Technology Conference here recently. But "video retailers have barely scratched the surface of the enormous potential of the video game market," he said. Because most customers who rent

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