SALMON GROUP ANGLING FOR JUMP IN SALES

A salmon processors group is building sales momentum with a generic advertising campaign.The group, called Salmon Marketers International, based in Vancouver, British Columbia, said it has run a four-week generic promotion twice in two markets, San Francisco and the Washington/ Baltimore areas. The first promotion, run last fall, led to double-digit sales increases, it said. The second was just completed,

A salmon processors group is building sales momentum with a generic advertising campaign.

The group, called Salmon Marketers International, based in Vancouver, British Columbia, said it has run a four-week generic promotion twice in two markets, San Francisco and the Washington/ Baltimore areas. The first promotion, run last fall, led to double-digit sales increases, it said. The second was just completed, and the sales results are not yet in.

The themed campaigns, using

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