Salmon sales are jumping and retailers are catching hold of the fish's popularity to increase their top and bottom lines.
Supermarkets across the country are hooking into fresh salmon in a number of ways. They're spiffing up case merchandising, conducting in-store demos, and posting point-of-sale materials that tout the health benefits of eating salmon. They're also advertising it more and implementing consumer-education programs.
Those things alone could send sales up but the