SALMON SOARS

Salmon sales are jumping and retailers are catching hold of the fish's popularity to increase their top and bottom lines.Supermarkets across the country are hooking into fresh salmon in a number of ways. They're spiffing up case merchandising, conducting in-store demos, and posting point-of-sale materials that tout the health benefits of eating salmon. They're also advertising it more and implementing

Salmon sales are jumping and retailers are catching hold of the fish's popularity to increase their top and bottom lines.

Supermarkets across the country are hooking into fresh salmon in a number of ways. They're spiffing up case merchandising, conducting in-store demos, and posting point-of-sale materials that tout the health benefits of eating salmon. They're also advertising it more and implementing consumer-education programs.

Those things alone could send sales up but the

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TAGS: Seafood