SALSA SAVVY

Since Hispanic-American consumers are a rapidly growing segment of the U.S. population, development of private-label products that specifically target them has a huge upside.Almost every major chain in the country has a private-label salsa on its shelves, a tribute to the booming popularity of Mexican food in the mainstream American market. Beyond salsa, however, private labels on ingredients for

Since Hispanic-American consumers are a rapidly growing segment of the U.S. population, development of private-label products that specifically target them has a huge upside.

Almost every major chain in the country has a private-label salsa on its shelves, a tribute to the booming popularity of Mexican food in the mainstream American market. Beyond salsa, however, private labels on ingredients for authentic Mexican or other Latino cuisines aimed at Latino consumers are limited so far.

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