SAMPLE THIS!

Retailers have always merchandised their premium store brands alongside well-known and popular national brands. Private label provides better margins, helps create a unique shopping experience and prevents erosion to alternative trade classes.Building on this track record, supermarkets are now sampling their store brands more than ever before, according to retailers and in-store marketing experts.

Retailers have always merchandised their premium store brands alongside well-known and popular national brands. Private label provides better margins, helps create a unique shopping experience and prevents erosion to alternative trade classes.

Building on this track record, supermarkets are now sampling their store brands more than ever before, according to retailers and in-store marketing experts. This popular promotion stimulates store traffic and adds excitement to the supermarket

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