SN: Sampling and demo companies are growing. It creates consumer trail and excitement. Has this been a growth area, especially in terms of boosting the specialty food business?
In general, it's more than being able to taste specialty foods. It shows the consumer how to prepare the product, or how it fits in with normal diets and how it can make an occasion a little more special for them. People are hungry for that kind of learning and education. They're looking for the g