Whom do you trust?
For retailers, the question is no game. While Price Chopper touts the benefits of operating an in-house program, most retailers prefer outsourcing their sampling. However, this is not the end of the decision-making process.
"The catch is that it has to be the 'right' third party," said Kit Moss, president of Kit Moss Productions, Northbrook, Ill. "The third party should be local because they will have a better understanding of the market, and can react