SAMPLING GOES UPSCALE

The days of hum-drum, in-store sampling may be numbered.Retailers said they want more than locally funded promotions with bored demonstrators handing out, say, a wedge of cheese to disinterested shoppers. They are looking to engage their customers with stylish, well-orchestrated events funded by national marketing dollars. Such events aim to do two things: one, boost category sales by providing an

The days of hum-drum, in-store sampling may be numbered.

Retailers said they want more than locally funded promotions with bored demonstrators handing out, say, a wedge of cheese to disinterested shoppers. They are looking to engage their customers with stylish, well-orchestrated events funded by national marketing dollars. Such events aim to do two things: one, boost category sales by providing an incentive to buy the product, and two, enhance marketing by providing a "live" adv

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