SAMPLING THE POSSIBILITIES

On Wednesday, Aug. 23, in Tuscaloosa, Ala., parched high school band members and football players -- the Hillcrest High School Patriots -- cooled down after a hot practice with free samples of Mello Yello soft drink, dispensed from a customized sampling van parked at the school parking lot.For Mello Yello, a Coca-Cola Co. beverage that counts young males 12 to 20 years old as its prime consumers,

On Wednesday, Aug. 23, in Tuscaloosa, Ala., parched high school band members and football players -- the Hillcrest High School Patriots -- cooled down after a hot practice with free samples of Mello Yello soft drink, dispensed from a customized sampling van parked at the school parking lot.

For Mello Yello, a Coca-Cola Co. beverage that counts young males 12 to 20 years old as its prime consumers, this stop on its three-month van tour, which runs through October, is a finely wrought e

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