Sampling continues to be an effective way for retail marketers to add excitement to their stores. But when mulling over their next promotion, more retailers nowadays are critically asking themselves: Where's the sizzle?
In other words, they're no longer satisfied with just giving away cheese on a cracker. Plus, their shoppers are looking for something extra.
Experts say the sizzle comes from adding "retailtainment" to the sampling and turning it into an event. This could be as