SAM'S CHOICE GETS A MAKEOVER

ROGERS, Ark. -- Wal-Mart Stores is upgrading and expanding its Sam's Choice private label with such gourmet items as ready-to-bake molten chocolate cakes and a brown sugar-glazed ham in purple foil. New packaging -- including better photography on frozen foods and brown paper bags for cookies similar to a specialty bakery's -- rounds out the repositioning."We're paying attention to the aesthetic proposition

ROGERS, Ark. -- Wal-Mart Stores is upgrading and expanding its Sam's Choice private label with such gourmet items as ready-to-bake molten chocolate cakes and a brown sugar-glazed ham in purple foil. New packaging -- including better photography on frozen foods and brown paper bags for cookies similar to a specialty bakery's -- rounds out the repositioning.

"We're paying attention to the aesthetic proposition of Sam's Choice," said Bruce Peterson, senior vice president, general merchan

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TAGS: Walmart