SAM'S CLUB PULLS 'TRUMP' CARD WITH REALITY TV EPISODE

Sam's Club has found a new way to market itself: reality television.The Wal-Mart membership warehouse club division was the star attraction in the season premiere of NBC's "The Apprentice" last week (actually, the runner-up star, second to Donald Trump, who will never be upstaged).By coincidence, this week's SN cover story by associate editor Jon Springer is about Sam's Club.In the "Apprentice" episode,

Sam's Club has found a new way to market itself: reality television.

Register to view the full article

TAGS: Walmart