SAM'S SPIKES ITS WINE SALES WITH BREAD

DALLAS -- In an unusual move for a membership warehouse club, two Sam's Club units in this market increased wine sales by cross merchandising several selections with specialty oils and breads.The promotion linked Vichon Mediterranean Merlot and Chardonnay, which are produced in France, with Consorzio flavored olive oils and La Madeleine specialty breads."It was a huge success," said David Beadle,

DALLAS -- In an unusual move for a membership warehouse club, two Sam's Club units in this market increased wine sales by cross merchandising several selections with specialty oils and breads.

The promotion linked Vichon Mediterranean Merlot and Chardonnay, which are produced in France, with Consorzio flavored olive oils and La Madeleine specialty breads.

"It was a huge success," said David Beadle, buyer for Sam's Club Dallas division, Carrollton, Texas.

Two pallets of

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