SANDWICHES GROW UP

The cracker sandwich has graduated from novelty to full segment status in the cracker firmament.Primarily used as a lunchbox staple or as an away-from-home tummy comforter, the category has expanded far beyond the traditional image of a vended, bright orange, peanut butter-filled cheese item, and is attracting a growing consumer following.According to Nielsen North America, Northbrook, Ill., supermarket

The cracker sandwich has graduated from novelty to full segment status in the cracker firmament.

Primarily used as a lunchbox staple or as an away-from-home tummy comforter, the category has expanded far beyond the traditional image of a vended, bright orange, peanut butter-filled cheese item, and is attracting a growing consumer following.

According to Nielsen North America, Northbrook, Ill., supermarket dollar sales of cracker sandwiches and snack packs have climbed 17.

Register to view the full article