'SANTA CLAUSE' PRICE REDUCED BY BUENA VISTA

BURBANK, Calif. -- Buena Vista Home Video here has set a new, lower price for the fourth-quarter release of "The Santa Clause," said spokesman Steven Feldstein. Instead of the previously announced $22.99 suggested retail price, the title will go out at $19.99. Feldstein said this is based on research that showed the title would sell significantly better at the lower price. Street date on "The Santa

BURBANK, Calif. -- Buena Vista Home Video here has set a new, lower price for the fourth-quarter release of "The Santa Clause," said spokesman Steven Feldstein. Instead of the previously announced $22.99 suggested retail price, the title will go out at $19.99. Feldstein said this is based on research that showed the title would sell significantly better at the lower price. Street date on "The Santa Clause" will be Oct. 25 with an Aug. 29 prebook. It will be supported with two $5 mail-in re

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