SARA LEE CASE SHOWS IMPORTANCE OF CRISIS PLANS

CHICAGO -- Faced with a multibrand, nationwide product recall, and the possibility of a class-action lawsuit over listeria-tainted hot dogs and deli meats, Sara Lee Corp. here is using critical communications skills to manage the crisis."If you're in the business of selling food products, it's incumbant upon you to be prepared for whatever situations might arise, whether those are recalls or any other

CHICAGO -- Faced with a multibrand, nationwide product recall, and the possibility of a class-action lawsuit over listeria-tainted hot dogs and deli meats, Sara Lee Corp. here is using critical communications skills to manage the crisis.

"If you're in the business of selling food products, it's incumbant upon you to be prepared for whatever situations might arise, whether those are recalls or any other thing that might involve the safety of your products," said Theresa Herlevsen, Sara

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