SARA LEE FRESH BRAND TEST A SUCCESS

(FNS) CHICAGO -- Sara Lee Corp.'s test of a branded baked goods line for the commercial rack has been a success in southern California and has been expanded to the Chicago area."This is not a small idea. This could be considerably bigger than the frozen baked goods line," said John H. Bryan, Sara Lee chairman and chief executive officer at a press conference after Sara Lee's annual meeting here Oct.

(FNS) CHICAGO -- Sara Lee Corp.'s test of a branded baked goods line for the commercial rack has been a success in southern California and has been expanded to the Chicago area.

"This is not a small idea. This could be considerably bigger than the frozen baked goods line," said John H. Bryan, Sara Lee chairman and chief executive officer at a press conference after Sara Lee's annual meeting here Oct. 27.

"We think there is a good opportunity for a fresh brand that stands for t

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