SARA LEE KEEPS MOST DELI ACCOUNTS

CHICAGO -- Sara Lee's two-pronged strategy to regain both retailer and consumer confidence in its deli meats is meeting with success, said company officials.The products were the subject of the largest food recall in U.S. history, after federal investigators determined items manufactured at Sara Lee's Bil Mar Foods plant in Zeeland, Mich., were contaminated with the Listeria monocytogenes bacteria.

CHICAGO -- Sara Lee's two-pronged strategy to regain both retailer and consumer confidence in its deli meats is meeting with success, said company officials.

The products were the subject of the largest food recall in U.S. history, after federal investigators determined items manufactured at Sara Lee's Bil Mar Foods plant in Zeeland, Mich., were contaminated with the Listeria monocytogenes bacteria. Health officials linked the products to 100 illnesses nationwide, including 15 deaths.

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