SASSOON HAIR CARE LINE MADE OVER; RELAUNCHED

NEW YORK -- Vidal Sassoon Hair Care has undergone a complete makeover, said the hair care guru and parent company Procter & Gamble during the relaunch of the Vidal Sassoon International Collection here last week.P&G, whose Pantene Pro-V and Pert Plus are currently the two leading shampoo brands, is hoping this relaunch will vitalize the sagging sales of the Sassoon line."The old line had become tired,"

NEW YORK -- Vidal Sassoon Hair Care has undergone a complete makeover, said the hair care guru and parent company Procter & Gamble during the relaunch of the Vidal Sassoon International Collection here last week.

P&G, whose Pantene Pro-V and Pert Plus are currently the two leading shampoo brands, is hoping this relaunch will vitalize the sagging sales of the Sassoon line.

"The old line had become tired," Vidal Sassoon told SN while surrounded by red bottles of his line

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